I remember when my son was two days old. As I walked a crying baby at 2:30 in the morning, the thought hit me like a splash of water, “This baby thing is hard.” Well that seems just as obvious as when I thought, “Starting a business is hard.” about six months into it the launch phase. Please believe me when I say that I’m in no way putting myself on a pedestal. This list includes items that I have thought or maybe failed to do at one point or another. Take this opportunity to learn from my mistakes.

Starting a Business is Hard. I’m not implying that anyone would start a business and actually think it was going to be a breeze but every business owner has moment when they realize it’s much harder than anticipated. As you work your 80 hours a week for about 12 hours of pay, the absolute truth hits you. When you start your business go into it with your eyes open from the start. You will work harder than you ever did before and get paid less (initially) so save have a nice financial base and support system. You won’t make it if you don’t.
Running a business and marketing go hand in hand. Let’s start with the obvious. You see it time and time again; professionals start a business without giving one thought to how they are going to market it. Most often they take the, “If you build they will come” approach. I’m sorry to inform you, that is only a movie. In the real world you have to market. The moment you know you are starting a business, tell everyone. And I mean EVERYONE! Friends, family, […]