You’ve done your research, talked to your customers and finally made the choice – your business needs to hop on the social media marketing train this year. After all, over 1/4 of the world’s population are active on social media – why not try to win some new customers?

At first, you think you know all about Facebook/Twitter/Pinterest/LinkedIn/________ and believe social media marketing is going to be a fun, easy gravy train of new sales leads. I mean, you’ve been using it for years to upload photos and talk with your friends, so how hard can it be using social media for business? You decide your first step is to create a page for your business. After filling out all the contact info and uploading some pics, you realize that no one’s going to see your content unless people “like” your page. Now you’re asking yourself:

  • How do I get people to “like” my page?
  • How do I create a cover photo/profile image to make my page look AWESOME?
  • How often should I be posting, and what should I say?
  • Should I try to sell stuff directly on my page?
  • Should I share posts from others?
  • Do I need a blog?
  • What happens when a customer clicks on a link to my website?

After about a month of random posts, you start to feel overwhelmed and think that spending your time on social media marketing has been a waste. Besides, you have 150 other things that need to get done in your business, so you let your newly created social profile go on the back-burner and lose faith in the alluring promise of what social media marketing was supposed to be.

Truth is, it takes time – a LOT of it – to properly maintain a business’s social media profile (6+ hours on average per week or $600) in addition to experience and technical skills that you may need to outsource.

  • When’s the last time you resized a JPG image to 403px x 403px?
  • Or how about curating high-value content from other thought leaders in your industry?
  • How about setting up a landing page for your fans to register for an event or download your new eBook?

How much time do you spend on social media for your business? What’s the value of an hour?

How much time do you spend updating your social profiles each day? What’s the value of one hour? Who has time to manage Facebook, Twitter, LinkedIn and Google+ while still managing to keep your business on track?

The following infographic offers a snapshot of a small business owner’s time investment in social media weighed against the cost.

iima productions can start managing your business’s social media marketing for as little as $300/month

How much does Social Media Marketing Cost? - iima productions

Check out How Much Do Small Businesses Spend on Social Media? – Vertical Response infographic