So, you thought enjoying landscaping was all the criteria you needed to start a lawn and snow service? Wrong. Sorry to disappoint but knowledge in your field is only the tip of the iceberg. No matter your chosen field, when running a business there are various abilities you have to learn and do outside of your chosen field. Little did you know that you would spend most days doing everything but landscaping. You sure as heck didn’t realize you needed to understand marketing (and if you did then kudos to you). So, I am going to share a very secret ‘go to’ marketing trick. Ready? Remember this statement, “It’s not about you. It’s about your customers.”

I know, I know. You thought it all came down to growing your business and growing your clientele. Sorry, to burst your bubble. It’s actually about your clients. I find myself sitting in meetings time and time again with clients or potential clients who continuously fail to grasp this fundamental truth. As a business owner, your whole reason for existing is to help your customers achieve their goals. For example, if you’re the landscaper mentioned above, your goal is to not only cut your customers grass but to do it in a timely manner while providing top-notch customer service. And if you really want to be the business that earns the reward of repeat business from said client, as well as garner referrals, you can even take things a step further. You can go above and beyond; maybe you provide tips on how to maintain their lawn throughout the season or take time to answer their lawn care questions on Facebook.

If you are constantly thinking about how to help your customers, the answers to certain questions within your business will become that much easier to answer as well. When considering whether you should invest time on Facebook, you’ll answer that by considering if your customers will find value in receiving lawn care tips when THEY want it. Should you send a newsletter? Or add additional services? Answer by thinking, will this help my customers?

Clients continuously state their dislike for Facebook or look down on those who use Twitter? My question to them (or maybe to you too) is this, “How are your feelings towards those platforms relevant to your marketing strategy?” It’s not about you. It’s about your customer and going where they are and where they will find value. This is key to every marketing strategy. Once you get on board to this fundamental truth and consider your customers first, they will see value in your services (and ultimately your business) and your sales and business will grow.