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    It’s Not About You! How Helping Your Customers Will Grow Your Business.

It’s Not About You! How Helping Your Customers Will Grow Your Business.

So, you thought enjoying landscaping was all the criteria you needed to start a lawn and snow service? Wrong. Sorry to disappoint but knowledge in your field is only the tip of the iceberg. No matter your chosen field, when running a business there are various abilities you have to learn and do outside of your chosen field. Little did you know that you would spend most days doing everything but landscaping. You sure as heck didn’t realize you needed to understand marketing (and if you did then kudos to you). So, I am going to share a very secret ‘go to’ marketing trick. Ready? Remember this statement, “It’s not about you. It’s about your customers.”

I know, I know. You thought it all came down to growing your business and growing your clientele. Sorry, to burst your bubble. It’s actually about your clients. I find myself sitting in meetings time and time again with clients or potential clients who continuously fail to grasp this fundamental truth. As a business owner, your whole reason for existing is to help your customers achieve their goals. For example, if you’re the landscaper mentioned above, your goal is to not only cut your customers grass but to do it in a timely manner while providing top-notch customer service. And if you really want to be the business that earns the reward of repeat business from said client, as well as garner referrals, you can even take things a step further. You can go above and beyond; maybe you provide tips on how to maintain their lawn throughout the season or take time to answer their lawn care questions on Facebook.

If you are constantly thinking about how to help […]

By |September 25th, 2013|Marketing, Small Business|Comments Off on It’s Not About You! How Helping Your Customers Will Grow Your Business.|
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    Starting a Business is Hard Plus 4 Other Items Start-Ups Should Do That You’d Think Were Obvious

Starting a Business is Hard Plus 4 Other Items Start-Ups Should Do That You’d Think Were Obvious

I remember when my son was two days old. As I walked a crying baby at 2:30 in the morning, the thought hit me like a splash of water, “This baby thing is hard.” Well that seems just as obvious as when I thought, “Starting a business is hard.” about six months into it the launch phase. Please believe me when I say that I’m in no way putting myself on a pedestal. This list includes items that I have thought or maybe failed to do at one point or another. Take this opportunity to learn from my mistakes.

Starting a Business is Hard. I’m not implying that anyone would start a business and actually think it was going to be a breeze but every business owner has moment when they realize it’s much harder than anticipated. As you work your 80 hours a week for about 12 hours of pay, the absolute truth hits you. When you start your business go into it with your eyes open from the start. You will work harder than you ever did before and get paid less (initially) so save have a nice financial base and support system. You won’t make it if you don’t.
Running a business and marketing go hand in hand. Let’s start with the obvious. You see it time and time again; professionals start a business without giving one thought to how they are going to market it. Most often they take the, “If you build they will come” approach. I’m sorry to inform you, that is only a movie. In the real world you have to market. The moment you know you are starting a business, tell everyone. And I mean EVERYONE! Friends, family, […]

By |September 10th, 2013|Small Business, Uncategorized|Comments Off on Starting a Business is Hard Plus 4 Other Items Start-Ups Should Do That You’d Think Were Obvious|